Reimagining travel planning as a voice-first, story-driven experience — a self-directed concept taken from idea to fully playable prototype.

Leading design across a luxury travel rewards startup — from a property page system built to scale, to AI guest intelligence tools used by hotel staff.

Building the digital flagship for Lainey Wilson's premium boot brand; from Shopify architecture to launch-week storytelling.

Designing Optum Now, RVO Health's AI health assistant — turning fragmented healthcare navigation into one trusted, human experience.

Relaunching Alex Morgan, Kelley O'Hara, and Allie Long's brand after a World Cup win; from merch drop to a five-year, million-session platform.

Turning Marshawn Lynch's Super Bowl moment into a lasting streetwear and lifestyle brand, built from the ground up.

Building a luxury Web3 lifestyle brand for Grammy-winning artist Miguel — premium commerce meets a token-gated creative community.